The line is sold in upscale division stores (Bloomingdale's, Lord & Taylor,Nordstrom, Neiman Marcus, and Saks Fifth Avenue), as well as Juicy Couture flagship stores and boutiques. Juicy Couture is marketed as a high-end clothing line at an affordable price, and is Juicy Couture Kids aimed at women ages 14-26. Juicy Couture also has a line of men's clothing and accessories, although they are marketed as "JM," footing for "Juicy Men."

• Their signature Juicy crest, as well as the phrases "Love, G&P" (formerly "Love P&G") are stitched on the inside tag of each item of Juicy apparel, as well as the shopping bags used at the boutiques and flagship stores

• The array of the initials changed in early 2006 after a lawsuit by the Procter & Gamble corporation.